One more time, “The House of the Famous” was able to position itself above Univision’s programming. And it is that for Telemundo, the last few months have been difficult and the war for the rating has intensified. The Hispanic network has made many changes in recent weeks after several failed soap operas and on Monday, June 13, it premiered the Turkish series “Infiel, Historia de un Engaño.”
To promote the first chapter of the Turkish production, Telemundo extended the duration of the reality show where they participate Niurka Marcos Y Laura Bozzo. Starting at 7pm/6c, “La Casa de los Famosos” lasted three hours and the strategy seems to have worked out for them.
Telemundo knew how to exploit a chaotic fight very well in “La Casa de los Famosos” where Niurka and Daniela Navarro. Both shouted several derogatory things about each other’s physique and the house exploded in controversy. Monday June 13 was also elimination day where Julia Range she was kicked out of the house following a public vote.
During the three-hour broadcast, the average of the reality show was 1.3 million viewers in total, the highest number of the program during this second season. Within the segment of adults between 18 and 49 years of age, the most important for advertisers, “La Casa de los Famosos” also had its highest mark of the season with 475 thousand.
Univision was defeated by Telemundo in its first two hours of primetime. “La Rosa de Guadalupe” (7pm/6c) reached 1.2 million viewers in total and it was only in the demo that they were able to win slightly with 477 thousand in the demo. “La Mexicana y El Güero” was below “La Casa de los Famosos” both in total audience, where it only had 1.1 million viewers, and in the demo, where it had 454 thousand.
At the 9pm/8c time slot, Univision’s dominance was seen with the telenovela “Mi Fortuna Es Amarte”, which is the most watched of both channels. The melodrama starring susana gonzalez Y David Zepeda it reached 1.5 million in total and 583 thousand in the demo.
Univision also put together a strategy to reduce the impact of the premiere of the Turkish telenovela “Infiel”. The quoted numbers of “Mi Fortuna Es Amarte” were the average of the two hours it was broadcast. Univision did this to hook audiences at 10pm/9c so they wouldn’t have a chance to try the Turkish melodrama.
Promoted by “La Casa de los Famosos”, “Infiel” scored 1 million in total and 359 thousand in the demo. Although it did not win its slot, it was an improvement in total audience since neither the Turkish “Amor Valiente” nor “Pasión de Gavilanes 2” could register those numbers in recent days.
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