Ford will be required to pay $19.2 million in compensation for misleading advertising about hybrid cars and Super Duty trucks. Iowa Attorney General Tom Miller announced the multistate settlement regarding claims that Ford misleadingly advertised fuel economy.
Specifically, the models involved would be 2013-2014 model year C-Max hybrids for fuel economy, and 2014 Super Duty trucks for payload capacity.
The settlement agreement that has been reached also prohibits Ford from making any misleading claims in the near future regarding the estimated fuel economy or payload capacity of a car.
Consumers place a high value on fuel efficiency when purchasing new vehicles. For years, Ford has touted impressive fuel economy and payload capacity for its cars and trucks. Unfortunately, these figures were not based on reality
Attorney General Miller
The investigation carried out revealed that Ford made misleading representations about the 2013-2014 C-Max hybrids, including misrepresenting the distance that could be traveled with a car with a full tank of fuel. It also boasted superior fuel economy over other contemporary hybrids.
Ford, after ads that were considered misleading, had to lower the fuel economy of its 2013 C-Max model from 47 miles per gallon in city and highway, but finally took it to 40 mpg in mixed.
Prosecutors in the case also investigated Ford’s misleading claims about the 2011-2014 Super Duty and alleged “best in class” payload. The models correspond to the F-250, F-350 and F-450, a line dedicated exclusively to consumers who transport and tow heavy loads.
In early 2021, Ford recalled its 2020 model year Super Duty vehicles due to inflated payload capacity values that did not correspond to actual performance.
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