The president of FC Barcelona, Joan Laporta, revealed today that the club “has sold 25% of Barça Studios (the audiovisual production company) for 100 million to Socios.com”a company that is already a global sponsor of the Barça entity and that is specialized in cryptocurrencies in the world of sport.
“The operation includes the metaverse, the NFTs (digital files) and the ‘tokens’ (digital currencies) and, in principle, it is a sale forever of this 25%”, Laporta added at the press conference to present Jules Kounde as a new Barça player.
Thus, the Barça club activated the third lever after selling 25% of LaLiga’s television rights for the next 25 years in two steps to the Sixth Street investment fund. The agreement with Socios.com, as EFE learned, was closed in the United States and It has been the way that the club has found so that LaLiga does not put obstacles to registering the signings.
“Hopefully we don’t have to make more levers, it’s something that has been done in a certain situation to save the club and incorporate new players and the risk is controlled”, assured Laporta.
The president explained that these operations “will allow the signed players to be registered” (Lewandowski, Raphinha, Koundé, Christensen and Kessié) and that He does not believe that “LaLiga will put any impediment”. In addition, he pointed out that once the signings are registered on August 13 “we will see what happens”, referring to new additions that could take place. Bernardo Silva is the most desired.